In 2026, Pulse enters a new stage of development – a stage of significant spatial transformations, expansions and strategic upgrades to wellness infrastructure across the country.
After a year focused on major technological upgrades and equipment replacement across the network, in 2026 the company is moving to larger-scale architectural and interior projects that will expand club capacity and take the overall experience to a new level.
The investment program covers both the capital and key cities across the country.
Sofia: Expansion, modernization and new locations
Pulse Vitosha
/project completed in February/
In 2026, the club will feature a brand-new 300 sq.m. SPA area, designed as a standalone wellness space with saunas, steam baths, a laconium, and a relaxation area with a fireplace and loungers. The project places recovery at the center of the club experience.
Pulse WEST PARK
The site will undergo a complete renovation and be expanded by an additional 1,000 sq.m., along with equipment replacement. This transformation will significantly increase the club’s capacity and functionality.
Pulse Energy
The club will undergo a redesign and the development of a new Hyrox functional zone, aligned with international standards for functional and competition-oriented training. The project further strengthens Pulse Energy’s position as a dynamic and innovative training center.
Pulse Arena
The strength equipment will be replaced with the premium Active Gym series – an investment in a higher technological level and greater training precision.
Pulse Platinum
Renovation and expansion of the SPA center – developing wellness infrastructure in line with growing expectations for comprehensive care and recovery.
Pulse Bulgaria
Renovation and refresh of key areas to modernize the environment and raise the overall standard.
Pulse Serdika
Expansion of the changing rooms to optimize traffic flow and improve comfort during peak hours.
New clubs in Sofia
In 2026, Pulse plans to open at least two new clubs in the capital – in Lyulin and Druzhba residential areas. This will continue the network’s expansion in response to growing demand for a high-standard fitness & wellness environment.
The country: Development of regional clubs
Pulse Stara Zagora
The club will be expanded by 800 sq.m. of new space, including a new functional area, modernized changing rooms, a Pilates Reformer studio, and the construction of a fully equipped SPA center. The project positions the site as a complete fitness & wellness complex.
Pulse Plovdiv
A full renovation is planned, along with the expansion of training areas and replacement of equipment — an investment in greater capacity and better space organization.
Pulse Plovdiv Grand
An expansion of 500 sq.m. and the addition of new group training studios focused on dynamic and boutique formats.
Pulse Sveti Vlas
Expansion and complete renovation of the SPA center, as well as the addition of a Pilates Reformer studio — elevating the club’s wellness concept.
Pulse Galleria Burgas
Expansion of the changing rooms and addition of saunas — an improvement focused on comfort and the quality of the client experience.
With its 2026 investment program, Pulse reinforces its position as a leading lifestyle and wellness chain in Bulgaria. The company follows a consistent strategy of sustainable development focused on modernization, expansion, and creating an environment that meets the latest international industry standards.
