Pulse is not just a workout space, nor an ordinary spa complex.
Pulse is the only lifestyle club of its kind in our country - a place where, together with our club members, we bring our shared vision of a fulfilling life to life. What is it? To achieve change, health, personal balance and satisfaction through sport in a simple and accessible way, saving time and unnecessary effort, but without compromising the pace of the big city. Dynamically and with purpose, not out of obligation or boredom, but together, through fun and at our own pace. Every location in the chain features a unique interior design, crafted with attention to the smallest detail with the support of Pro Design Interiors.
At Pulse, we believe life should be enjoyed to the fullest, and a healthy lifestyle allows us to live longer, happier and more balanced lives.
Our vision is to change the face of sport in our country. For us, it is not an activity reserved only for the most dedicated, but part of modern life that everyone can find the will and strength for.
Time spent at Pulse is time spent taking care of yourself. It becomes a way of life because it is fun, beneficial and meaningful.
The lifestyle club is both a refuge from stress and a home where everyone can find support for their own goals and dreams. Maybe that means weight loss or building strength, healthy eating and meditation, or simply relaxing in the warm pool or chatting with a friend during a break from an intense group workout.
Your choice to grow is non-negotiable. Our role is to do everything possible to help you achieve it in an easy and enjoyable way.
Our mission is by no means just to be “the best,” because we know that even the most successful athletes are sooner or later overtaken by others. Our clubs do not aim to be the most crowded, nor do our workouts aim to be the most exhausting.
Our real goal is much simpler - to get more and more Bulgarians moving actively. The sad statistics show that only 9% of Bulgarians exercise regularly, and the time they dedicate to active movement is no more than 2 hours total per week.
We want to change exactly that.
To this end, we offer an unprecedented range of services for Sofia and Bulgaria — from full coverage of the capital with top-class clubs to training with the most qualified personal trainers and the widest variety of group classes in the country.
At the same time, we understand that even this may not be enough for people who have never been involved in sports. That is why we offer everything a busy modern person could wish for — spa areas, pools, solariums, specialized fitness restaurants, kids’ areas, sports and supplement shops, free seminars, and social events.
We believe the only way to encourage more Bulgarians to train actively is not by depriving them of the everyday conveniences they are used to, but by providing them in the highest quality — easily, quickly, and affordably.
Pulse was founded in 2012. It is the first fitness chain in Bulgaria built entirely on the club membership model. Club membership provides full and comprehensive access to all services — specialized cardio, strength and spa areas, group classes, and personal training sessions. In addition, our members enjoy a range of extras beyond the club walls, such as organized sports camps, personalized nutrition plans, and discounts across the Pulse partner network.
Over the years, Pulse has made special efforts to modernize its facilities, delivering equally premium service no matter the location. The equipment, areas, rooms and services in each club are constantly updated so that every member’s experience is always on par with any other. Every Pulse location is built, equipped and furnished with next-generation materials, flooring, machines and accessories that meet the strictest standards in the global industry. Every innovation in fitness and healthy living in countries such as the USA, the UK, Germany and the UAE is promptly introduced in our clubs as well. Many of these innovations still have no equivalent in Bulgaria, and some are even inspired by fitness clubs in other developed countries around the world.